Conversion Rate Calculator
Calculate conversion rate from visitors and completed actions.
Result
FAQ
What is conversion rate?
Conversion rate is the percentage of visitors or opportunities that complete a desired action.
Is this a forecast?
No. This is an estimate-only calculator based on the numbers you enter.
Make the conversion rate estimate useful
How to use this calculator
Enter the number of conversions and the total number of visitors, leads, views, or clicks. The calculator turns those numbers into a conversion rate percentage.
What the result means
Treat the result as a measurement signal, not a full diagnosis. A conversion rate can rise or fall because of offer quality, page speed, traffic source, pricing, trust, timing, or audience fit.
Useful next checks
After calculating conversion rate, compare it with break-even point, ROI, churn rate, and the cost or effort required to produce each conversion.